RainCity Housing

Advertising - Series

2012

Sarah Eno
t: 778-908-2491
e: hello@saraheno.com
w: saraheno.com

Student: Sarah Eno Instructor: Si Huynh Program: IDEA Program School: Capilano University

RainCity Housing is a Vancouver-based organization that provides housing, programs, opportunity and change for people living with mental illness, addictions and other challenges. To increase awareness of Vancouver’s homeless situation, and build confidence in RainCity Housing to encourage donations, this ad series emphasizes how RainCity Housing creates positive change in the lives of the homeless. The ads inform people that their money is going towards a trustworthy organization that is proven to work.