Dadhood

Online Video

2015

Tribal Worldwide, a division of DDB

We declared Peanut Butter Cheerios the Official Cereal of Dadhood because like dads, it falls smack dab in the intersection of awesome and responsible. We promoted this claim through video social media with the hashtag, #howtodad, which led consumers to a Tumblr site filled with content that championed the unique way dads parent.

Company: Tribal Worldwide, a division of DDB
Executive Creative Direction: Joshua Stein
Creative Direction: Rob Sturch
Copywriting: Tracy Wan
Art Direction: Amy O'Neill
Agency Producer: Stefan Fabich
Business Unit Director: Stephanie Wall
Account Director: Samantha Murphy
VP Strategy and Innovation: Dino Demopoulos
Strategist: Sandra Moretti
Lead Designer: Earvin Fanfair
Technical Director: Adrien Montpellier
Development: Andrew Amistad
Social Media Director: Ed Lee
Senior Social Cultivator: Stephanie Fusco
Production Company: Radke Film Group
Director: Michael Clowater
Director of Photography: Andrij Parekh
Camera: Gillian Gardner
Post Production Company: Married to Giants, Alter Ego
Editor: Leo Zaharatos, Kyle McNair
On-line Editor: Trevor Corrigan, Preeti Torul
Colourist: Conor Fisher
Audio House: Grayson Matthews
Audio House Producer: Dave Sorbara