Just Right

Offline Digital

2016

Cossette

This digital billboard pulls real-time weather data, displaying the current temperature using the most appropriate McCafé beverage. As the day gets hotter, the featured drink becomes colder, showingthat there’s a perfect McCafe beverage for every moment.

Company: Cossette
Executive Creative Director : Michael Milardo
Art Director: Grace Cho
Copywriter: Cameron Spires
Agency Producer: Chris Townsend
Studio Artist: Richard Parkes, Carl DeVouge
Director of Brand Services: Anne Buch
Account Director: Melissa Guillergan
Account Supervisor: Lindy Scott