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SnowRumble: Babybot VS Monster Factory

Online Campaign

2011

Michael Tran (Transbender Creative)
e: renee@criticalmass.com

Creative Direction: Michael Tran Technical Director: Boris Cosic Illustration: Felix Wong Development: WNRS Creative Direction: Renee Bender Design: Mike Kam Lee, Minji Kim Client: Babybot, Monster Factory Interactive Agency: Transbender Creative

Winning Website: babybot.com/snowrumble

Babybot is an online retailer of baby/kids products in Canada. For a Christmas promotion, they teamed up with fellow Canadians ‘Monster Factory’ to create an iphone game geared towards brand engagement and targeted to mobile moms & dads. The game was promoted on Babybot & Monster Factory’s websites, newsletters and social media channels. A huge ‘yellow snowball’ contest (hosted on facebook) extended the campaign and brand engagement well into the new year.

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