Connect to the Future You
Philippa Groom (Cossette)
Company: Cossette Creative Direction: Michael Milardo Art Direction: Stephane Fournier Copywriting: Pierre Chan, Alex Falconer Digital Project Manager: Megan O'Rourke Brand Director: Robyn Smith Director of Brand Services: Anne Buch Designer: Grace Cho Agency Producer: April Haffenden Retoucher: Steve Pinter Community Manager: Lizzie Dabous
Using the “Who’s viewed your profile” LinkedIn feature, we created a campaign that targeted mature students who had recently contacted Royal Roads University. Future versions of their LinkedIn profiles were created based on their employment history and program of interest. Each profile showed how their career could advance after attending Royal Roads. We then viewed their real profile, triggering a LinkedIn notification. Those who viewed us back got a glimpse into their Royal Roads future.