Cyclist

Online Video

2016

BBDO

Public perception is that the rules are bent to accommodate para athletes. During our research, we discovered that the opposite was true. There is no difference between the races that the able-bodied and para athletes compete in. They are equal parts gruelling and unforgiving in both length and intensity. So if training for a cycling event of this magnitude is tough, training for the same event with no legs is even tougher.

Company: BBDO
Executive Creative Direction: Todd Mackie, Denise Rossetto, Peter Ignazi, Carlos Moreno
Copywriter: Rana Chatterjee
Art Direction: Jeff Cheung
Agency Producer: Terry Kavanagh
Account Manager: Tim Welsh
Account Director: Rebecca Flaman
Account Supervisor: Jaya Rizzi
Production Company: Suneeva
Producer: Robbie McNamara
Director: Shelley Lewis
Cinematographer: Stuart Campbell
Editorial House: Saints Editorial
Music/Sound: RMW Music
VFX: The Vanity
Post Production Company: Alter Ego