Entire Design Program
We want to enrich people's lives with plants. We want to educate, delight, and motivate users to plant more and solve the modern-day challenges of growing. We want to help people become more confident gardeners and grow plants indoors. We want to support plant parents' growing journey. Key Message: Emphasize the functional benefits of houseplants, moving beyond aesthetics, and making the buying process less overwhelming by allowing consumers to engage and learn hands-on.