Snow Report

Offline Digital



Company: Cossette Executive Creative Director : Michael Milardo Associate Creative Director: Scott Schneider Art Director: George Lin Copywriter: Matt Mitchell Agency Producer: Chris Townsend Studio Artist: Connie Fu Director of Brand Services: Anne Buch Brand Director: Melissa Guillergan Brand Supervisor: Lindy Scott Media: OMD

This digital board gave skiers, snowboarders and tourists commuting to Whistler, British Columbia a tasty update of current snowfall levels – visualizing them in whipped creamand foam peaks atop hot McCafé beverages.