ShutOut - Slow Mass Project
Entire Advertising Campaign
School: OCAD University
Instructor: Anthony Kerr
Winning Website: alinadanilyuk.com/ShutOut
ShutOut (The Movember Movement) - an inspirational consecutive advertising program that begins with a teaser and then slowly builds over all of November. On December 1st, a full-out call to action piece drives home the need for regular donors.