Virtual Mirror Social Shopping

E-Commerce - Single

2009

Engine Digital
t: 604.684.3330
e: richard@enginedigital.com
w: enginedigital.com

Coastal Contacts recently added eyeglasses to their extensive inventory. Acknowledging that the average consumer would want to try on a selection of frames before determining the perfect pair, Engine Digital created the Virtual Mirror, a social shopping application and social media campaign that allows users to upload their photo and apply the frames directly onto their profile. Users then share their favorite pairs via facebook, branded email, twitter, and blog.

Account Manager: Stephen Beck
Creative Direction: Stephen Beck, Richard Gallagher
Account Director: Gary Chow
Copywriting: David Look
Design: Richard Gallagher
Flash Development: Yaz Jallad
Developer: Dane Wu
Agency: Engine Digital

Winning Website: enginedigital.com/#/work/case-studies/coastalcontacts