University of British Columbia Site
Educational/Reference - Single
Creative Direction: Josh Fehr Design: Josh Fehr, Jason Doherty Copywriting: Eiko Kawano Account Director: Marty Yaskowich Account Executive: Lauren Rowe Interactive Producer: Rich Morgan Development: Justin Mcleod Ad Agency: DDB Canada / Tribal Vancouver
Winning Website: awards09.tribalddb.ca/582eb
UBC International Recruiting needs to stand out on a world stage within a highly competitive and crowded marketplace. Looking to deliver a unique and authentic message, we turned to their current international students to discover what helped in their decision-making process. Personal connection to the institution came through loud and clear, and established the strategic underpinnings for connectionsforlife.ubc.ca, which offers an unmoderated social media dashboard, unrehearsed video interviews with current students and user-generated inspired photography.