University of British Columbia Site

Educational/Reference - Single


DDB Canada / Tribal Vancouver
t: 604-687-7911

Creative Direction: Josh Fehr Design: Josh Fehr, Jason Doherty Copywriting: Eiko Kawano Account Director: Marty Yaskowich Account Executive: Lauren Rowe Interactive Producer: Rich Morgan Development: Justin Mcleod Ad Agency: DDB Canada / Tribal Vancouver

Winning Website:

UBC International Recruiting needs to stand out on a world stage within a highly competitive and crowded marketplace. Looking to deliver a unique and authentic message, we turned to their current international students to discover what helped in their decision-making process. Personal connection to the institution came through loud and clear, and established the strategic underpinnings for, which offers an unmoderated social media dashboard, unrehearsed video interviews with current students and user-generated inspired photography.