Consumer Packaged Goods


DDB Canada and Tribal Worldwide

Company: DDB Canada and Tribal Worldwide Executive Creative Direction: Todd Mackie, Denise Rossetto, Paul Wallace Creative Direction: David Ross, Joshua Stein Copywriting: Allan Topol Art Direction: Craig Ferguson, Pete Ross, Bhavik Gajjar Lead Designer: Norma Penner UX: Daniel Wiseman Development: Justin Masse, Zack Ginies Tech Director: Adrian Montpellier Agency Producer: Chris Webden Business Unit Director: Jacqui Faclier Account Supervisor: Heather Moffat Strategist: Jesse Gilbert Post Production: Soft Citizen, Relish Executive Producer: Eva Preger, Link York, Sally Leggett Director: Aircastle Director of Photography: Mikhail Petrenko Editor: Chris Murphy Assistant Editor: Michael Barker On-line Editor: Joel Osis Audio House: Pirate Audio House Director: Steve Gardner Audio House Engineer: Jared Kuemper Audio House Executive Producer: Kate Goora-Fried

To get guys to consider Neutrogena MEN, we pointed out a key fact: Washing your face with the same soap you use on your private parts - aka “junk” - is gross. It leads to a condition called Junkface. And it’s spreading rampantly across Canada. The cure? Neutrogena MEN Face Wash