Eat Real. Eat Local

Consumer Packaged Goods - Single

2009

Catherine Baird (Dashboard brand communications)
t: 416-504-4422
e: fuel@dashboard.ca
w: dashboard.ca

Creative Direction: Jason Chesebrough Art Direction: Todd Lawson Design: Todd Lawson, Paul Eijsermans Flash Animator: Chris Obergfell Technical Director: Tim Arney Flash Development: Anthony Sapp, Dave Blonski, Ted Sczelecki Development: Luis Moniz Account Director: Gayle Lunn Account Manager: Aniesha Mohammed Account Executive: Adam Brain Copywriting: Dashboard Art Direction: Ivan Pols, Ogilvy Copywriting: Siobhan Dempsey, Ogilvy Broadcast Producer: Brenda Surminski, Ogilvy Co-Chief Creative Officer: Nancy Vonk, Ogilvy Account Director: Aviva Groll, Ogilvy Account Supervisor: Coby Shuman, Ogilvy Director: Steve Gordon, Ogilvy Production Company: Crush Senior Consultant/Media Advisor: Forest Kenney Interactive Agency: Dashboard

Winning Website: No longer online

This campaign connected Canadian consumers to the Hellmann’s Real Food Movement by encouraging them to show their support of real local food. This was accomplished with a viral video, microsite including a pledge to Evergreen Canada and tools to help visitors find food in season in local markets. Social media was used to further spread the message through Facebook connect,Twitter, and blog feeds.

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