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Sierra Club BC Social Ads

Advertising Digital - Series

2022

Annika McFarlane, North Vancouver, BC
e: mcfarlane.annika@gmail.com
w: annikamcfarlane.com


Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design

Mentor: Lucas Brooking Sound Designer: Wes McLean

Three social media ads with humour for a humourless cause. Playful punch lines and pop culture references make these ads shareable and joyful while communicating the importance of conservation.

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