Sierra Club BC Social Ads
Advertising Digital - Series
Annika McFarlane, North Vancouver, BC
Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design
Mentor: Lucas Brooking Sound Designer: Wes McLean
Three social media ads with humour for a humourless cause. Playful punch lines and pop culture references make these ads shareable and joyful while communicating the importance of conservation.