Skillshare - #OwnYourQuirks
Entire Advertising Campaign
Natalie Gramling, Beatrice Ferro, Savannah, GA
School: Savannah College of Art and Design
Skillshare's #OwnYourQuirks campaign capitalizes on the individualistic nature of the Skillshare platform. The platform offers a wide variety of nontraditional courses (such as the keeping of plants or ethical hacking), and we wanted to highlight these unique courses so users would feel that the platform matches their quirky interests. The goal was to make consumers feel like they are the hero of the brand, rather than the end result.