Smart Alek

Entire Packaging Program


Rebekah Maurice, North Vancouver, BC
Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design

Instructor: Gae Wakabayashi

Smart Alek is a cheeky school supplies delivery service. The logo winks knowingly at the viewer, embodying our brazen attitude. Conceptual packaging and punny copywriting are staples (pun intended) of this brand, each characterized by a punchy call to action. The palette keeps things primary and works in a modular system for applications on packaging.