SmartSweets: Less Sugar, More Candy.
Entire Advertising Campaign
2023
Roshan Gupta, Kayla Hanrahan, Dallas, TX
t: 512-636-5327
e: roshang@mail.smu.edu khanrahan@smu.edu
Program: Temerlin Advertising Institute
School: Southern Methodist University
Instructor: Mark Allen
All the deliciousness of your favourite candies with a lot less sugar and none of the artificial bad stuff. We challenge our foremost competitors in the world of Big Candy with snarky-fun headlines that highlight the smart in SmartSweets.