SmartSweets: Less Sugar, More Candy.

Entire Advertising Campaign

2023

Roshan Gupta, Kayla Hanrahan, Dallas, TX
t: 512-636-5327
e: roshang@mail.smu.edu khanrahan@smu.edu
Program: Temerlin Advertising Institute
School: Southern Methodist University

Instructor: Mark Allen

All the deliciousness of your favourite candies with a lot less sugar and none of the artificial bad stuff. We challenge our foremost competitors in the world of Big Candy with snarky-fun headlines that highlight the smart in SmartSweets.