Friar of Fife

Packaging Design - Series

2017

Joschka Sawatzky
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Student: Joschka Sawatzky School: Conestoga College

Friar of Fife scotch whiskey is targeted toward the scotch connoisseur, the user who appreciates the distillation process and is a collector of fine scotch. The brand and packaging tells a story of strength, refinement and just enough ruggedness–giving a visual metaphor of the target consumer and demographic. The high-end finishes in the packaging elevate the brand in a saturated marketplace, allowing for distinction and uniqueness.