Rainy Day Treats & Co. Brand Identity
Entire Design Program - Campaign
Student: Taeyeon Kim School: Capilano University Instructor: Dominique Walker
Stand-up paddle board yoga, flip flops year-round and ice cream in the rain. The West Coast is a charming inspiration for Rainy Day Treats & Co. Based in Vancouver, this ice cream store produces flavours inspired by West Coast ingredients. The playful and inviting personality of the brand (and the West Coast) is shown in the rich and appetizing colours. The patterns continue on this playfulness and reflect the brand's high quality craft and ingredients.