MINI: Vending Machine

Offline Digital

2011

Taxi 2
t: 416 598 4750
e: natasha.polak@taxi.ca
w: taxi.ca

What’s the best way to highlight MINI customization? The MINI Vending Machine, of course. This fully-interactive night projection allowed passersby to text to select their favourite MINI, which triggered their MINI to drive to the bottom in one of 9 fun animations. As the animation played, a personalized-response SMS message was sent to the user that led to MINI’s Facebook page.

Client: MINI Canada
Art Direction: Jeff MacEachern
Copywriting: Alanna Nathanson
Agency Producer: Sam Benson, Hanna Bratt
Account Manager: Tina Tieu
Media Agency: Media Experts
Animation: Hatch Studios
Interactive: Fourth Wall
Mobile Marketing: Mythum
Projection Company: The Media Merchants
Creative Direction: Lance Martin
Ad Agency: TAXI 2