Scotiabank Big Dreams

Craft - Direction - Series

2017

Bensimon Byrne
w: bensimonbyrne.com

The spots in this series bring to life big dreams by using kids to recreate iconic goals in hockey and fútbol. Authenticity was key. The director, Gary Freedman, watched the original goals relentlessly, and directed the kids to replicate every move, every deke, as closely as possible. It was left to Gary to craft the best performances in camera, and nail the details across a range of locations.

Company: Bensimon Byrne
Creative Director: Joseph Bonnici, Dan Strasser
Art Director: Gints Bruveris
Copywriter: David Mueller
Agency Producer: Michelle Pilling
Group Account Director: Erin O'Connor
Business Lead: Jordan Lane
Production House: OPC
Production House Producer: Harland Weiss
Director: Gary Freeman
Line Producer: Matt MacLennan
Post Production Offline: Saints Editorial
Offline Producer: Stephanie Hickman
Offline Editor: Ross Birchall
Post Production Online: Fort York VFX
Online Producer: Erica Bourgault-Assaf, Stephanie Pennington
Online Editor: Ernie Mordak, Sean Cochrane
Transfer: Alter Ego
Colourist: Eric Whipp
Audio House: Berkeley
Audio Producer: Tyna Maerzke, Kelly McClusky
Audio Engineer: Jared Kuemper, Annelise Noronha
Post Production Online (Hockey Dreams): The Vanity
Audio House (Hockey Dreams): Grayson Matthews