Intrawest China brochure
Direct Mail Package Printing
Printing: Metropolitan Fine Printers Ad Agency: Wasserman Partners Art Direction: Jason Lee Copywriting: Alvin Wasserman Design Studio: Traction Creative Communications Design: Jason Lee Client: Intrawest
Visually driven, and glossy beyond Western tastes, this booklet ws specifically targeted to the Chinese market. To achieve the gloss laminated" look, a MAN Roland 700 press with UV coater was utilized. The bindery further enhanced the oriental flair by finishing the job using Japanese sewing."