No Baby Unhugged
Ogilvy and Mather
Company: Ogilvy and Mather Chief Creative Officer: Ian MacKellar Associate Creative Director: Chris Dacyshyn, Julie Markle Senior Partner: Aviva Groll Account Supervisor: Amy Brash Agency Producer: Anne Marie Martignago, Iris Savage Director: Lionel Coleman Production Company: Wilfrid Park Line Producer: Adam McCloy Executive Producer: Tuula Hopp Editor: Mariam Fahmy Post Production: Smith/Redlab Music/Sound: Joey Serlin Project Manager: Charmion Brathwaite Design: Dave Tatchell PR: Tara McCarthy
Over 600 medical studies prove that the power of hugging a newborn in the first few weeks of life is remarkable. But when babies are admitted to Neonatal Intensive Care Units, not all moms can be there to provide the hugs their babies need. And the need is not currently being met by Canada’s overburdened healthcare system. So Huggies created No Baby Unhugged, the world’s first brand-led initiative to put volunteer huggers in hospitals.