No Baby Unhugged

Branded Content

2016

Ogilvy and Mather
t: 416-367-3513

Over 600 medical studies prove that the power of hugging a newborn in the first few weeks of life is remarkable. But when babies are admitted to Neonatal Intensive Care Units, not all moms can be there to provide the hugs their babies need. And the need is not currently being met by Canada’s overburdened healthcare system. So Huggies created No Baby Unhugged, the world’s first brand-led initiative to put volunteer huggers in hospitals.

Company: Ogilvy and Mather
Chief Creative Officer: Ian MacKellar
Associate Creative Director: Chris Dacyshyn, Julie Markle
Senior Partner: Aviva Groll
Account Supervisor: Amy Brash
Agency Producer: Anne Marie Martignago, Iris Savage
Director: Lionel Coleman
Production Company: Wilfrid Park
Line Producer: Adam McCloy
Executive Producer: Tuula Hopp
Editor: Mariam Fahmy
Post Production: Smith/Redlab
Music/Sound: Joey Serlin
Project Manager: Charmion Brathwaite
Design: Dave Tatchell
PR: Tara McCarthy