The Beer Harmony

Brand Activation Program

2021

Jakob August Andresen, Trym Bjor Aasheim, Oslo, Norway
w: trymogjakob.no

Program: Copywriting
School: Westerdals School of Communication

Research shows fewer than 10% of Americans aged 21-34 play an instrument. However, 85% wish they knew how. The concept of blowing on a bottle is well known. Air molecules inside the bottle get set in motion and start vibrating, resulting in sound. With different levels of liquid you'll get pitch perfect tones. With The Beer Harmony we've turned Budweiser into an easy-to-play instrument feeding the target audience's appetite for wanting to learn an instrument—all with a pack of Buds.