The Beer Harmony
Brand Activation Program
Jakob August Andresen, Trym Bjor Aasheim, Oslo, Norway
School: Westerdals School of Communication
Research shows fewer than 10% of Americans aged 21-34 play an instrument. However, 85% wish they knew how. The concept of blowing on a bottle is well known. Air molecules inside the bottle get set in motion and start vibrating, resulting in sound. With different levels of liquid you'll get pitch perfect tones. With The Beer Harmony we've turned Budweiser into an easy-to-play instrument feeding the target audience's appetite for wanting to learn an instrument—all with a pack of Buds.