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Legendary Biru

Online Video

2011

Cameron Moffat (Dentsu Canada)
t: 416-929-9700
e: jmccrory@dentsucanada.com

Client: Sleeman Breweries Ad Agency: Dentsu Canada Creative Direction: Glen Hunt, Les Soos Copywriting: Glen Hunt, Dhaval Bhatt Art Direction: Les Soos, David Glen Agency Producer: Sharon Kosokowsky Strategic Planner: Jeff McCrory Account Director: Tim Binkley Production Company: Sons & Daughters Production House Producer: Dan Ford Director: Mark Zibert, Gary Thomas Director of Photography: Kevin Chan Production House Producer: Jeff Darragh Post Production Company: Crush Inc Post Production Executive Producer: Jo Ann Cook Post Production Producer: Stephanie Pennington Music/Sound: Grayson Matthews Producer: Dave Sorbara

To grow Canadian beer sales, Sapporo needed to expand beyond sushi bars. The problem was, Japan is not known for its brewing expertise or heritage. The answer established Sapporo’s premium brewing credentials in a heroic and uniquely Japanese way. The epic 2-minute video took viewers on a journey through the legendary Sapporo brewery. It was posted online and spread through social media sites and seeding with key bloggers, receiving over 2,500,000 views to date.

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