The New York Times - Read what you need

Advertising - Single

2011

Erick Barrios Hernandez, Viktor Angwald, Zorica Micic
e: post@zocci.de

Student: Erick Barrios Hernandez, Viktor Angwald, Zorica Micic School: Miami Ad School New York

Insight: Ever day, millions of newspapers are left unread Idea: Convince the New York Times to sell its newspaper by section, allowing people just to read what they need. If the New York Times sold their newspapers by sections people could read what they want, pay accordingly and save paper and money at the same time.