ADC Traveling Exhibit
Marc Desjardins (Sid Lee)
Company: Sid Lee Art Direction: Simon Chénier-Gauvreau Creative Direction: Marie-Élaine Benoit Industrial Designer: Félix Guyon Creative Technology Director: Kevin Sutherland Director of Experiential Strategy: Michael Turri Executive Creative Direction: Philippe Meunier Interactive Designer: Philippe Hughes Web Developper: Steve Sauvageau Lighting Designer: Jean-Pascal Gauthier
The ADC was looking for an original way to present the winning projects during its annual traveling exhibit. We seized the opportunity to transform this traditionally passive event into a much more engaging experience.We built interactive installations using circuit-level design, custom hardware, and animation. To discover the winning works, spectators had to pedal a long chair, activate a carousel, or strike a harp chord.