The MARI

Logo Design - Series

2022

Mali Savaria-Ille, Montreal, QC
e: mali@malimali.info
w: behance.net/malisavariaille

Program: Graphic Design
School: UQAM

Winning Website: maparticipationauconcoursidea.com

The MARI is a fictional marijuana research centre. The name stands for the Marijuana Alternative Research Institute. The goal here was to create a brand identity that would break the stereotypes associated with marijuana while preserving an approachable image. The logo was made by creating a custom typography that would change with each sub-brand of the company.