Singing Zuligans
Self-Promotion
2011
Zulu Alpha Kilo
t: (416) 777-9858,,,237
e: zulu@zulualphakilo.com
w: zulualphakilo.com
This year we took our holiday gift budget and created the interactive Singing Zuligans Holiday Card. Clients could click on any Zuligan and get their off key rendition of a Christmas carol. Our goal: Feed 4000 people if we reached 4000 listens. It only took one day. So we decided to keep giving. We doubled our contribution to 8000 meals if we hit 25 000 listens. This was reached in a few more days.
Creative Direction: Zak Mroueh
Sound Studio: Pirate Radio
Editor: Steve Parker
Account Executive: Carson Marks
Interactive Design: Adam Brandejs
Account Executive: Barry Teplicky
Design: Grant Cleland, Erick Nielsen
Art Direction: Mark Francolini
Copywriting: Joseph Bonnici
Creative Direction: Joseph Bonnici
Sound Design: Chris Tait
Director of Photography: Philip Maglieri
Interactive Design: Drew Cox
Ad Agency: Zulu Alpha Kilo