Global Beer Fridge

Offline Digital

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Since Canada is one of the most diverse countries on the planet, the challenge we were faced with, was how could we bring people together in uniquely Canadian way? Our answer came in the form of the iconic Beer Fridge. But this time, the only way to open it was for six people to say I Am Canadian in six different languages.

Company: Rethink
Client: Molson Canadian
Creative Direction: Mike Dubrick, Joel Holtby, Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Art Direction: Joel Holtby, Simon Au
Writer: Mike Dubrick, Aaron Starkman
Design: Joel Holtby, Mike Dubrick
Agency Producer: Monika Ghobrial
Production Company: Thinking Box, Suneeva, Stacklab
Director: Danielle Levitt
Post Production: Rooster Post
Editor: Marc Langley
Audio House: RMW Music