Global Beer Fridge

Offline Digital


t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Client: Molson Canadian Creative Direction: Mike Dubrick, Joel Holtby, Aaron Starkman, Dre Labre, Chris Staples, Ian Grais Art Direction: Joel Holtby, Simon Au Writer: Mike Dubrick, Aaron Starkman Design: Joel Holtby, Mike Dubrick Agency Producer: Monika Ghobrial Production Company: Thinking Box, Suneeva, Stacklab Director: Danielle Levitt Post Production: Rooster Post Editor: Marc Langley Audio House: RMW Music

Since Canada is one of the most diverse countries on the planet, the challenge we were faced with, was how could we bring people together in uniquely Canadian way? Our answer came in the form of the iconic Beer Fridge. But this time, the only way to open it was for six people to say I Am Canadian in six different languages.