Pink Shirt Day - I'm Sorry

PSA/Charity (Any Length) - Single

2017

Spring Advertising

What would you say to your bully if you saw him or her today? To your younger self? What would you say to yourself if you were that bully, or the person who just stood by? “I’m Sorry” explores the pain and regret felt by everyone touched by bullying from both sides. The work is aimed at parents and their children to help build empathy and commitment around Canada’s Pink Shirt Day.

Company: Spring Advertising
Creative Director: Rob Schlyecher
Associate Creative Director: Jeremy Grice
Account Director: Patsy Gannon
Account Manager: Malvern Wong
Production Company: Lemonade Films
Talent: UBCP/ACTRA
Director: Steve Gordon, John Durrant
Editing Company: Cycle Media
Sound Production: GGRP
Casting: Blair Law Casting