Pink Shirt Day - I'm Sorry

PSA/Charity (Any Length) - Single

2017

Spring Advertising

Company: Spring Advertising Creative Director: Rob Schlyecher Associate Creative Director: Jeremy Grice Account Director: Patsy Gannon Account Manager: Malvern Wong Production Company: Lemonade Films Talent: UBCP/ACTRA Director: Steve Gordon, John Durrant Editing Company: Cycle Media Sound Production: GGRP Casting: Blair Law Casting

What would you say to your bully if you saw him or her today? To your younger self? What would you say to yourself if you were that bully, or the person who just stood by? “I’m Sorry” explores the pain and regret felt by everyone touched by bullying from both sides. The work is aimed at parents and their children to help build empathy and commitment around Canada’s Pink Shirt Day.