Better Tomorrows Campaign

Integrated Campaign

2015

J. Walter Thompson Canada

SickKids can be overlooked during the holiday season. We needed a way to get people to take time from their busy day to take notice and donate.How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For nearly two months we produced a new ad every day to show people what was happening in the hospital right that minute.

Company: J. Walter Thompson Canada
Chief Creative and Integration Offier: Brent Choi
Executive Creative Direction: Ryan Spelliscy
Art Direction: Cindy Marie Habana
Copywriting: Mike De Candido
Agency Producer: Raquel Rose
Production Company: Sons & Daughters
Director: Mark Zibert
Executive Producer: Joan Bell
Post Production Company: Panic & Bob, Smith
Editor: Michelle Czukar
Assistant Editor: Laura McMillan
Transfer Facility: Alter Ego
Online Artist: Andrew Hobbs
Producer: Janice Rebelo
Music/Sound: The Eggplant, Adam Damelin
Technical Director: Patrick Schroen
Senior Web Developer: Kevin Tam
Print Producer: Susan Goodfellow
Account Executive: Sarah Leveille
Associate Creative Director: Andy Brokenshire
Media Agency: Mindshare

Winning Website: ourshowcase.ca/bettertomorrows