Surf Lessons

Craft-Art Direction

2015

BBDO Toronto

Today more than ever people turn their great experiences into great life stories. So how did we showcase the many different experiences available to Visa Infinite cardholders? We created story-telling machines that depict a range of experiences that come to life over the sounds of aspirational haikus.

Company: BBDO Toronto
Executive Creative Direction: Peter Ignazi, Carlos Moreno
Associate Creative Direction: Linda Carte, Nancy Crimi-Lamanna
Art Direction: Linda Carte
Copywriting: Nancy Crimi-Lamanna
Agency Producer: Beatrice Bodogh, Iris Savage
Account Director: Lorri MacDonald, Ravi Singh
Production Company: Giant Ant
Music/Sound: RMW Music