Surf Lessons

Craft-Art Direction


BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Associate Creative Direction: Linda Carte, Nancy Crimi-Lamanna Art Direction: Linda Carte Copywriting: Nancy Crimi-Lamanna Agency Producer: Beatrice Bodogh, Iris Savage Account Director: Lorri MacDonald, Ravi Singh Production Company: Giant Ant Music/Sound: RMW Music

Today more than ever people turn their great experiences into great life stories. So how did we showcase the many different experiences available to Visa Infinite cardholders? We created story-telling machines that depict a range of experiences that come to life over the sounds of aspirational haikus.