Unbuttoned Beer Series
Packaging Design - Series
Cherlin Eggenfellner, Richmond, BC
Program: Graphic Design for Marketing
School: Wilson School of Design at Kwantlen Polytechnic University
Instructor: John Belisle
A fully illustrated packaging series for Unbuttoned, a series of beers that encourages being the real you—despite the nerve-wracking situations you may be in. Each can corresponds to a different situation in which people tend to put up a front—a date, a business meeting, or being in front of someone they admire. By taking suits and metamorphosizing them into butterflies, the series speaks to the beautiful possibilities that can only happen when people are their truest selves.