Neenah Paper Classic Linen Promo: Oh, it's love.
Promotional Materials Printing
Printing: Pomco Graphic Arts Creative Direction: Steve Sikora Design Director: Barry Townsend Design: Jay Theige Copywriting: Karen Lokensgard Illustration: Jay Theige Client: Neenah Paper Design Studio: Design Guys
The goals of this promotion for Neenah Paper's Classic Linen were to introduce the idea of using the paper for packaging and help shed it's image among designers as boring. Our solution was to package provocative imagery and chocolate together to win our way back into designer's hearts (and designs).