Food Network Canada: Unwrapped
Consumer Magazine Advertising - Series
Alliance Atlantis Communications
e: Web site: www.foodnetwork.ca
Art Direction: Gints Bruveris Copywriting: Matthew Fraracci Photography: Michael Graf Client: Food Network Canada Ad Agency: FCB
Our strategy was to sell Unwrapped by promoting “the amazing facts behind your favourite foods”. To execute this strategy we choose fun food facts that could be supported by interesting and compelling visual images. Our prime-time audiences for Unwrapped delivered solidly over our estimates.