Food Network Canada: Unwrapped

Consumer Magazine Advertising - Series

2004

Alliance Atlantis Communications
t: 416-967-0022
e: Web site: www.foodnetwork.ca

Our strategy was to sell Unwrapped by promoting “the amazing facts behind your favourite foods”. To execute this strategy we choose fun food facts that could be supported by interesting and compelling visual images. Our prime-time audiences for Unwrapped delivered solidly over our estimates.

Art Direction: Gints Bruveris
Copywriting: Matthew Fraracci
Photography: Michael Graf
Client: Food Network Canada
Ad Agency: FCB