Quick & Easy

Consumer Products

2015

Leo Burnett, Toronto

THE PROBLEM:In Canada, most people think changing a room’s look requires a major renovation, which is expensive and time consuming. There are over 40 home reno shows on one TV channel alone that reinforce this idea every day.THE SOLUTION:Our YouTube takeover let people play with IKEA textiles and see how small changes make a big difference. By moving the sliders they could makeover the room, share their design, and even get a shopping list.

Company: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Creative Direction: David Federico
Group Creative Director: Morgan Kurchak, David Federico
Copywriting: Matt Williamson
Art Direction: Andrew Hart
Design: Trevor Bell, Sean Perkins
Director, Creative Technology: Felix Wardene
Flash Development: Chad Elston, Kavin Wong
Wed Development: Jacqueline Adediji
Project Manager: Thomas Degez
Group Account Director: Natasha Dagenais
Account Director: Danielle Iozzo
Account Executive: Rebecca Simon
Planner: Lisa Hart, Heather Morrison
Social Media Planner: Michael McDonald-Beraskow
Media Agency: Jungle Media