Plus size Yogi

Craft Music

2016

lg2
t: 514-281-8901

Nearly 50% of Canadians are overweight, a physical condition that stems from a number of complex mental and physical factors. Indeed, many of them suffer from low self-esteem from the constant reminder, either stated or implied, that their weight is the centre of attention they receive and the negative image that comes from this.The challenge is to redefine its brand territory, taking into consideration both the commercial and social aspects of the company.

Company: lg2
Executive Creative Direction: Marc Fortin
Creative Direction: François Sauvé
Art Direction: Valérie Wells
Copywriting: Marie-Ève Leclerc-Dion
Strategic planning: Anne-Marie Leclair, Sabrina Côté
Agency Producer: Julie Lorazo
Client Service Director: Martine Grégoire, Marie-Ève Despars
Production Company: La Cavalerie
Director: Raphaël Ouellet
Producer: Frédérick Quintal
DOP: Ronald Plante
Post Production Company: Studio Élément
Editor: Olivier Binette
Music/Sound: Circonflex
Media: OMD