PSA/Charity (Any Length) - Single
Katherine Duerdoth (Rethink)
Company: Rethink Client: Canadian Men's Health Foundation Creative Director: Rob Tarry, Chris Staples, Ian Grais Art Director: Chris Moore Writer: Alex Bird, Rob Tarry Producer: DW Editor: Megan O'Connor Account Manager: Dan Culic Production Company: R+D Productions Director of Photography: Geoff Wallace Director: Rob Tarry Line Producer: George Johnson Post-Production: Post Pro Media Audio House: Wave Productions Audio Producer: Megan Hughes Engineer: Craig Zarazun
Canadian men are a proud, noble bunch. They need a challenge. That’s why Canadian Men’s Health Foundation, armed with easy health tips for every guy, aimed to make those tips a little tougher. Our campaign featured simple tasks like walking, stopping to breathe, and getting more sleep. Then took them up an extreme, guy-approved notch. Turns out, the key to living well might be living a little dangerously.