Pure Coal by Kingsford

Design - Packaging - Series


Winnie Yuen
e: winnieyuen84@gmail.com
w: winnieyuen.com

Student: Winnie Yuen School: Art Center College of Design

Pure Coal®, a 100% natural bamboo charcoal, is a sustainable alternative to traditional charcoal. Theproduct offers consumers a delicious and playful barbecue experience, while maintaining the Kingsford’s guarantee of quality. Moreover, committed to inspiring a fundamental shift toward environmental responsibility in the food industry, Pure Coal® is packaged with only sustainable materials, mainly with corrugated cardboard. For the sauces and seasoning bottles, recycled glass is used and the bottles' caps are made from FSC woods.