Urb X

Brand Identity Design Program

2023

Raven Sommerhalder, Toronto, ON
e: sommerhalderraven@gmail.com
Program: Bachelor of Design
School: York University

Urb X is a new, fictional brand that democratizes Art throughout the city of Toronto by uniting artists with unused urban spaces. The Urb X logo is dynamic: The symbols change to indicate the type of creative work (i.e. Mural, Sculptural, Digital, Environmental) presented in certain urban settings. The bright colour palette of the Urb X brand expresses the energy of the city and the diversity of public art that Urb X platforms - a colourful identity amongst the concrete jungle.