Tight Parking

Online Video

2015

Zulu Alpha Kilo
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

Hunting for parking spaces in the city is enough to "drive you up the wall”. So to prove that Audi’s latest SUV, the all-new Audi Q3, could conquer the city, we had it perform an extreme parking stunt designed to turn heads. We launched a video online, which appeared to be leaked security camera footage, of the compact SUV squeezing into a parking spot by driving on a 45-degree angle.

Company: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Direction: Ari Elkouby
Art Direction: Shawn James
Copywriting: Sean Atkinson
Agency Producer: Clair Galea, Tara Handley
Account Director: Dic Dickerson, Nevena Djordjevic
Account Planner: Ebrahim El Kalza
Digital Planner: Emma Brooks
Community Manager: Jamie Cuthbertson
Client: Christian Schueller, Jo Figueiredo, Marie-Claude Simard
Post Production Company: Descendants, Crush
Director: José Avelino Gilles Corbett Lourenço
Line Producer: Luke Bryant
Executive Producer: Tasha Litt
Editor: Kevin Hobbs
Music/Sound: Michael Headford
Stuntman: Blair Johannes
Stunt Coordinator: Randy Butcher
Media Agency: MediaCom
Engineering Company: Performance Solutions

Winning Website: thinkinginsidethebox.ca/audi-q3-parking-video