What’s in Your Panties

Advertising - Series


Shirley Xu Wang, Aliaa Kurdi, Toronto, ON
e: shirley_xu_wang@yahoo.ca
w: shirleyxuwang.com
Program: Art Direction and Copywriting
School: Miami Ad School Toronto

In conservative societies, where sex is often taboo, grandmothers and mothers teach their daughters how to cook food, passing down secret recipes, but rarely teach them how to cook up pleasure. Case For Her, in partnership with Teen Vogue has created an orgasm recipe book that sneaks into the safety of tradition to address the pleasure gap, making it the most accessible sex ed content for teens in conservative societies. Because pleasure is essential, the same way food is.