#OwnIt

Online Video

2016

Leo Burnett, Toronto

97% of women have an ‘I hate my body’ moment. Every. Single. Day. We believe that 100% of women have the power to change something more important than the size of their butts. We can change our perspective. Special K is encouraging women to ditch the doubt and learn to accept every perfect, and perfectly imperfect, thing about our bodies and #OwnIt.

Company: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Director: Kelly Zettel, Sam Cerullo
Copywriting: Kelly Zettel, Jennifer Smith, Mike Johnson
Art Direction: Sam Cerullo, Pedro Izzo, Jordan Gladman
Agency Producer: Melanie Palmer
Group Account Director: David Moss
Account Director: Mandy Eaton
Account Supervisor: Jade Brent
Account Planner: Trevor Thomas
Production Company: Skin & Bones
Director: Mark Zibert
Editing Company: School Editing
Editor: Ryan J. Hunt
VFX: Fort York VFX