Co-op Cabs Rebrand
Entire Design Program
Student: Cristina Bolzon School: York University Instructor: Karen Oikonen Program: York University and Sheridan College Design (YSDN)
Co-Op Cabs is an independently owned taxi cab company that has been serving Toronto and the GTA for the past 60 years. Using Co-op’s establishment date and years of dedicated service to their advantage, the company’s history was brought to the forefront of the rebrand. Coining Co-op as “The Original Toronto Taxi,” the rebrand validates the company’s long-standing credibility and gives them a competitive edge against other leading cab companies and newer ride sharing programs.