Mímir's Well

Offline Digital

2016

Allied Reit/SapientNitro
w: sapientnitro.com

“An eye is a small price to pay for all the wisdom and memory of the nine worlds.” That’s what the Norse god Odin said as he sacrificed his eye to drink from the waters of Mímir’s Well. Using Kinect technology, Unity 3D animation and parametric speakers, we created an interactive version of Mímir’s Well that transported guests deep into the nine worlds of Norse mythology.

Company: Allied Reit/SapientNitro
Executive Creative Direction: Michael Howatson
Creative Direction: Alison Garnett
Associate Creative Director: Graham Ameron
Experience Lead: Brad Swerdfeger
Copywriting: Laura Rothstein
Design: Andrew Hodge, Brian Cass
Development: David Jackson, Rene Noel, Takbir Sarker
Producer: Natalie Gooding, Suraiq Sadi, Moontasir Kabir
Production Company: RUNE Entertainment
Music/Sound: Sounds Red
Builder: JMAC Productions