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"Chicken Drumstick"

Craft - Music

2011

Erin Koncewicz (Juniper Park)
t: 416 413 7301
e: Alan.Madill@juniperpark.com
w: juniperpark.com

Ad Agency: Juniper Park Executive Creative Direction: Terry Drummond, Alan Madill, Barry Quinn Copywriting: Laurent Abesdris Creative Direction: Stephen Bennett Art Direction: Derek Blais Designer: Eugene Bak, Sean Morgan Broadcast Producer: Wendi Marchioni Digital Producer: Bethanne Clark Video Production : Sugino Studios Video Post Production: Relish Digital Production: The Vacuum Client: Ruffles, Frito-Lay, Dallas, Texas Director: Finn O’Hara Director/Director of Photography: Shin Sugino Executive Producer: Andy McLeod Editor: Chris Murphy, Shiv Harrilal Visual Effects Company: 567VFX

Ruffles introduced their new chip flavors by offering Facebook fans 99¢ off a 99¢ bag.Once fans grabbed their bag, they dove into the Ruffles® Feeding Frenzy, a weeklong web series that featured real-life piranha living in a custom-built underwater bachelor pad.Every day at 3pm, we started a frenzy by feeding the fish our mantastic chip ingredients like chicken wings, beef and cheese. Did they like their tasty snacks?You bet your ass they did.

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