It Speaks For Itself

Online Campaign

2015

Anomaly

Unlike other beers that rely on rambling backstories and obscure ingredient descriptions to get noticed, Shock Top needs no explanation. Its great-tasting flavour speaks for itself. We took that idea literally and created an animatronic draught tap, 6-pack, and billboard so our brand mascot, Wedgehead, could strike up conversations with real, unsuspecting beer drinkers in bars and at The Beer Store.

Company: Anomaly
Executive Creative Director: Dave Douglass, Pete Breton
Associate Creative Director/Copy Writer: Craig McIntosh
Associate Creative Director/Art Director: Jaimes Zentil
Copy Writer: Martin Montana
Account Director: Allison Cornford
Director of Strategy: Paul Lipson
Director of Production: Leanne McLellan
Production Company: Gaslight Studio Inc., Sequoia Content
VP Marketing, Shock Top Brewing Co.: Kyle Norrington
Director of Marketing, Shock Top Brewing Co.: Mike Bascom
Senior Brand Manager, Shock Top Brewing Co.: Becky Lindsey
Associate Brand Manager, Shock Top Brewing Co.: Mieko Nagao
Director: Trevor Cornish
Post Production Company: Fort York, Alter Ego
Audio: TA2
Agency Producer: Brittani Wilcox
Account Executive: Jordan McKenzie
Editing House: Rooster
Editor: Joey Whitelaw
Animatronics: Chris Bridges