Digital - Single
Deena Archibald (GREY (Canada))
Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Account Supervisor: Laura Rovinescu Account Planner: Malcolm McLean Editing Company: Poster Boy Edit Editor: Griff Henderson Sound Studio: The Eggplant Collective Music: Rocco Gagliese
The 2012 Newtown massacre was the 181st major school shooting in America since 1999. In the online video “Déjà vu”, three different US Presidential addresses that each followed a major shooting are pieced together into one stream of thought. The video ends with a phone number to call Congress to voice support for stricter gun laws.