Deja Vu

Digital - Single

2013

GREY (Canada)
e: awards@greycanada.com

The 2012 Newtown massacre was the 181st major school shooting in America since 1999. In the online video “Déjà vu”, three different US Presidential addresses that each followed a major shooting are pieced together into one stream of thought. The video ends with a phone number to call Congress to voice support for stricter gun laws.

Client: Moms Demand Action for Gun Sense in America
Ad Agency: GREY (Canada)
Chief Creative Officer: Patrick Scissons
Copywriting: Patrick Scissons
Account Supervisor: Laura Rovinescu
Account Planner: Malcolm McLean
Editing Company: Poster Boy Edit
Editor: Griff Henderson
Sound Studio: The Eggplant Collective
Music: Rocco Gagliese