Social Smoking Campaign

Digital - Series

2013

BBDO Toronto
t: 416-972-1505
e: Nancy.Crimi-Lamanna@bbdo.ca / Deborah.Prenger@bbdo.ca

The government of Ontario decided they could save lives and health care money if they could get social smokers to quit before they got addicted. There was just one problem.How do you convince someone to stop doing something they won’t admit they’re doing? After all, they weren’t smoking. They were “social” smoking. We took away their social safe place, using humour to show how ridiculous using the word “social” to justify smoking really was.

Ad Agency: BBDO Toronto
SVP, Executive Creative Director: Peter Ignazi, Carlos Moreno
VP, Associate Creative Director : Nancy Crimi-Lamanna
VP, Associate Creative Director: Deborah Prenger
Writer: Nancy Crimi-Lamanna, Tony Lee, Richard Weiser
Art Direction: Deborah Prenger, Graham Ameron, Stuart Thursby, Eric Cicero
Agency Producer: Dena Thompson, Jason Dick, Joanne Sincich
Production Company: Soft Citizen
Production Co. Executive : Link York
Production Co. Producer: Kelly King
Director: The Perlorian Brothers
Cinematographer: Bobby Shore
Editing Company: PosterBoy Edit
Editing: Griff Henderson, Brian Williams
Music/Sound: Silent Joe
VP, Group Account Director : Peter Hickey
Account Director: Kerri Macaulay, Paul Forrest
Interface Developer : Robert Blayney
Senior Flash Developer : Angela Wong
Brand Activation Strategist : Paul Hanlan
Community Moderator : Stephanie Fusco
Client: Ministry of Health and Long-Term Care